While User Experience is indeed gaining a foothold in corporations, it is still an emerging field — and many enterprise companies struggle with how to best integrate design specialist into the product life-cycle.
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The design process is collaborative. When empowered to do so, your design team should seek to involve stakeholders across the organization and actively engage customers at every stage.
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“Agile” allows for on-the-fly changes; but is a still a rigid construct designed to maximize output - meanwhile Design often seems like meandering explorations. There is a systematic process for delivering delightful UX within an agile framework.
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